There has been a lot of talk about repurposing outputs from antiquated legacy applications to deliver modern customer communications management (CCM), but little understanding of how best to approach it. With budgets under pressure and profits dwindling, the ability to keep legacy applications in place is appealing despite their numerous drawbacks. With the aid of commissioned independent research from the industry analysts Forrester, this paper looks at what repurposing is in relation to insurance companies. It reviews three options for updating systems t
Forrester Research drilled into top communication priorities, pain points, objectives, and implementation challenges that insurance organizations are experiencing and received consistent responses. Supporting modern communications is a top priority for the insurance industry. Enterprises surveyed mostly communicate with customers using legacy approaches, but all are worried about smart devices, pervasive video, and social media that give new power to customers â€” allowing them to interact easily with customer service agents, pass information electronically, and complete business transactions on the run.
The auto physical damage industry continues to move quickly as severe weather patterns, regulatory factors, advancements in technology and consumer preferences for products and services evolve. Insurance carriers, repair professionals, parts suppliers and a host of industry participants are confronted by these factors daily, making sales and marketing decisions, developing new products and services and honing operations to remain competitive in todayâ€™s marketplace. This yearâ€™s 2014 Crash Course report, complementary infographic and webinar series are all designed to work together to illustrate and provide analysis on how all of these market dynamics are really coming together and what they mean to your business.